Truth or dare

You can learn a lot about your own company, if you have the guts and an open mind enough to appreciate and respect the truth. . Companies that encourage their staff to be vocal and honest with them about how they can improve experiences, have less staff turnover, higher client retention and make more profit.…

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Why we bought our new car from you

My secondary title for this piece could have been – Why we didn’t buy our new car from you. Though names won’t be named, to the expert we bought our new car from, you know who you are, and we thank you very much for your exceptional service. Though names won’t be named, to the…

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The magic of MACY’S

I’m an avid consumer. I love MACY’S and absolutely no doubt about it, I love to shop. My consumerism has been a great benefit to myself and my clients in more ways than one as my business has grown over the years. Being a visual person, combined with a strong background in retail and retail…

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Trade shows help you grow

There’s a question that I’ve been asked from time to time regarding the importance or non-importance of attending industry trade shows. Some retailers find trade shows to be an expense they are not willing to invest in. The cost factor and having themselves or key staff away from the business is just too much for…

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Executive time management

Time is one of your most precious resources. Once lost it can’t be replaced. I’ve known great executives that have become merely good executives when they simply hadn’t used their time well. On the flip side, I’ve also seen good executives turn into great ones when they’ve applied each action of their day to its…

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Sales floor bully

Here’s a question that came up awhile ago from a West Coast retailer for which I do some consulting. The same question has been asked of me before from various other companies and I believe it warrants sharing.   Question: What do I do about an uncomfortable situation that’s getting continually worse as time goes…

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Loosen the bone Wilma

Contrary to the belief of certain individuals, the type that maybe watch Fox news a little too much, business is strong for many companies throughout North America. Numerous business sectors are poised for strong growth and expansion as positive economic shifts are occurring in many sectors. One of the challenges for many companies when the…

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Ultimate customer appreciation

When I was a retailer, in the numerous stores I operated, I never had a customer appreciation day. My staff and I lived with the awareness and philosophy that customer appreciation day was every day. My perspective on prosperous retailing was quite simple. Attract and hire those individuals that shine with positive energy, individualism and…

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Your ratings suck, you’re the best!

I read with interest this week in the Los Angeles Times about a radio ratings scandal that has raised some interesting questions. It seems that Nielsen’s disclosed that its Los Angeles radio ratings had been compromised and they had to disqualify two families from its latest sample audience. What this did was send two prominent…

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Branding and marketing you

It’s a brand you day! Let’s make the most of it. Photo: Contributed A logo is an important part of a company’s brand and image. Your brand is a direct reflection of what you believe in. Your brand is also what people think of you. It doesn’t matter what business you’re involved in – you…

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