Smile, Happy Looks Good on You.
The Upside Down. It’s one of the only things that keeps coming to my mind. I’m referencing the show Stranger Things. For those that haven’t been watching the show, the Upside Down is an altered reality existing parallel to our actual reality. The Upside Down is something that I’ve been experiencing while shopping at many…
Get Over It, Get On with It
The more things change, the more they stay the same. Yes Facebook again is changing its algorithms. It’s not the end of the world ~ unless you only use Facebook for your business marketing solutions (it still may not end your business, but it won’t add to promoting it the way it once did). I…
Social Media Marketing : A Love / Hate Relationship
Social media marketing can be as frustrating as ants at a picnic – But you need it for business survival. To most small to medium sized business owners this new and necessary way of marketing can be confusing, annoying, completely unpredictable and challenging to calculate ROI on – and they are right on all accounts..…
Gratitude
It’s way too easy to get emotionally and personally involved in the constant flow of negative business news that cascades into our lives on an ongoing basis. Change is constant in our lives; in business it’s no different. Personally, I’ve always thrived in the uncertainty of business. The embracing of the unknown has often kept…
Future-proofing your business
In general, the term “future-proof” refers to the ability of something to continue to be of value into the distant future; that the products or services you offer don’t become obsolete. Future-proofing is a survival requirement if you wish your business to remain relevant as we cruise into the New Year and beyond. The problem…
All About That Base (Salary)
You know the song – just hum along! All About That Base (Salary) – lyrics by Geoff Mintenko. Thank you for the idea Meghan Trainor – All About That Bass – original artist – You Rock! It’s all about that base. Pay more = Staff stay more. Because you know, I’m all about that…
Give the gift of time
Profit will come and profit will go in business, however there will only be so much time in our lives to create the memories we share with our families, friends and loved ones. A price can’t simply be put on those moments. Having been a retailer for a better period of my life, I was…
Retail Evolution – Real Speak – Retail Radio
Evolve, follow or get out of the way. Your business or industry is doing one of those exact things right now. Your business is both evolving and changing with a vision towards future growth. Or, your business is following the pack, doing what your business sector has always done, and hoping for different results. Or…
Zombies and the death of your business
The sad reality is more and more brick and mortar retailers, large and small, will cease to exist as the comfort and ease of online shopping grows leaps and bounds in popularity daily. . Those retailers turning a blind eye to this evolution of how consumers are choosing to shop, will soon enough be turning…