A few words on Modern Marketing

                  Instantly Clear, Memorable.                   Connect with me on LinkedIn http://ca.linkedin.com/pub/geoff-mintenko/30/374/982 and Facebook http://www.facebook.com/retailevolution                                    

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7 Red-Hot Realities

Not a day goes by that I don’t hear someone wishing for the good old days to return. The days when business was booming, people were buying and the economy was strong. Life was so good back then they lament, as they stare off into space dreaming about days of yore. Wake up! Is my…

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Is Your business Mickey Mouse?

I hope you answered yes to the above, now let’s talk Disneyland. Billed as one of the most magical places on earth, Disneyland offers its customers a fantastic experience in what customer service and pure joy for the end user should be about. For those of you that have not been, you must wrap your…

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Business SOS – Call before you’re Critical

The joy and satisfaction that comes from being able to help companies navigate and rejuvenate in these interesting times we live in gives me nothing but pleasure and pure inspiration. Years ago prior to the existence of my company Retail-Evolution, I was fortunate to have worked closely with a number of American business consulting companies.…

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Take Me to Your Leader

  Let’s talk leadership. I can’t emphasis enough the positive impact and effect that a strong leader can have not only on business, but staff, customers and the bottom line. The qualities that great leaders bring to the table are not only learned behaviors; many are instinctual and come from the inside. We have all…

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The “Yada Yada” of Business

  A classic Seinfeld episode comes to mind when I strategize with certain retailers and their obsession to try to be everything to everyone. In this particular episode George is having one of his typical days of predictability, frustration and questioning what life is all about. Funny enough this mindset and questioning is exactly what…

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What’s Love Got to do with it?

Everything! Love has got everything to do with building a culture of creativity, inspiration and profit in today’s business world. Time and time again companies that truly love their staff rate not only as some of the best places to work worldwide, but continually realize the strongest profits. I can’t think of a better win-win…

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Staff, Lies and Promises you Make

It’s a story I’ve heard repeated from Saskatoon to San Francisco and everywhere in between, and it goes something like this “we just can’t seem to attract, hire and keep the kind of key people we are looking for”. That’s generally followed by a “what’s wrong with everyone? Don’t they know how great this opportunity…

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Girl Power – Women Roar!

It’s astounding that we live in such a dynamic time of magic and marvel, change and creation and still have women being ignored, dismissed or not taken seriously in the mainstream marketplace. This is pathetic. Why? Why are so many companies, organizations and individuals not recognizing the brilliance, power, equality or superiority women have as…

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Truth Or Torment – Extended Warranties

What an amazing time we live in. Never before have consumers had such a broad choice in selection of goods or services from which to choose. Retailers from around the globe and in our own communities all vying for that vote from the customer. The vote of where they decide to spend their money and…

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