Sales falling vs. Jimmy Fallon

The Tonight Show is a business just like any other; it requires people to buy into their programming to pay the bills. Just as the retailer, product or service provider requires their client base to keep purchasing and growing to keep their lights on.

This American late night talk show has certainly had its challenges and changes since its airing in 1954. From its birth with Steve Allen at the desk followed by Jack Paar, Johnny Carson, Jay Leno, Conan O’brien, then back to Leno. Now Jimmy Fallon’s rapping the beat and dancing his feet to a new generation of late night viewers.

Fallon’s first week was nothing but spectacular. Moving the Late Night Show back to NYC from LA was a clear indication that things were going to be different and the bar was going to be set high by Fallon. The man delivered, attracting and giving the viewers and guests in attendance what they had been craving for so long – fresh, inspirational moxie, positive attitude and energy.

Jimmy Fallon’s approach is so genuine and energetic, in an instant you realize you are in the midst of not only someone that loves what they do but loves to share what they do with others in a very modern, finger on the pulse of what’s trending, type of way.

I could go on and on about all the talent he had by his side this past week and how much fun they had with him, but that’s not the focus of this parchment. The focus behind this story is; change is good.

Far too often in business we get caught up in what used to be. We follow the same outdated principles and the same old rules we’ve followed for way too long. It’s important now, more than ever, to let go and know when to go. The writing had been on the wall for some time at The Tonight Show. Jay Leno was not the right man for the job any longer. Nothing against Jay Leno, he has his own unique style and a huge fan base, but his fan base wasn’t representative enough of what today’s culture devours in the mainstream rapid pulse world we’re all sharing in the moment.

The Tonight Show’s longevity has been based on embracing change and knowing when to change. In this case, not only replacing its leader, but relocating the business to give the product a renewed energy and attitude.

Your personal business profitability and longevity is reliant on how you and your team lead and think in your market place. Its profitability and longevity also relies on your willingness to change and adapt, whether it be in leadership positions, locations of business or re-branding of product or services. Those that hold on to the past too tight and don’t allow the freshness of being new to shine through will have their ratings drop as consumers change channels to what suits their ever evolving minds. Be like Fallon to stop the sales falling.